TY  - GEN
AU  - Goldenberg, Jacob
AU  - Levav, Amnon
AU  - Mazursky, David
AU  - Solomon, Sorin
TI  - Cracking the ad code
SN  - 9781107646476(pb)
U1  - 659.1 GOL/Cra 
PY  - 2011///
CY  - New Delhi
PB  - Cambridge University Press
N1  - Includes index
ER  -