TY - BOOK AU - Chaudhury,Sushil AU - Morineau,Michel TI - Merchants, Companies and Trade: Europe and Asia in the Early Modern Era T2 - Studies in Modern Capitalism SN - 9780511599620 (ebook) AV - HF3752 .M47 1999 U1 - 382 21 PY - 1999/// CY - Cambridge PB - Cambridge University Press KW - Asia KW - Commerce KW - History KW - Congresses KW - Europe N1 - Title from publisher's bibliographic system (viewed on 28 Feb 2017) N2 - Written by well-known scholars, this book raises pertinent questions and takes up alternate perspectives on the growth and development of international trade between Europe and Asia, especially India, in the sixteenth to eighteenth centuries. Through a comparative and comprehensive study of merchant communities, markets and commodities the individual authors argue, contrary to conventional views, that Asian merchants were in no way inferior to Europeans in terms of their commercial operations and business acumen. The book emphasizes the continuing and growing importance of India's overland trade, even in the seventeenth to eighteenth centuries, traces the little-known world of Armenian merchants, the hitherto obscure, but voluminous, Indian trade with the Ottoman Empire, and by unearthing new evidence, demonstrates that the export activity of Asian merchants through the overland route from Bengal was higher, in fact, than the combined total of European exports UR - https://doi.org/10.1017/CBO9780511599620 ER -