TY  - GEN
AU  - Kotler, Philip
TI  - Marketing management - 15th ed
SN  - 9789332557185(pb)
U1  - 658.8 KOT-KEL 
PY  - 2017///
CY  - Noida
PB  - Pearson India Education Services
KW  - Marketing management
N1  - Includes end notes, glossary and index
ER  -