TY  - GEN
AU  - Karunakaran, K.
TI  - Marketing management: (text and cases in Indian context)
SN  - 9789351421122 (hb)
U1  - 658.8 KAR/Mar 
PY  - 2017///
CY  - Mumbai
PB  - Himalaya Publishing House
N1  - Includes bibliography
ER  -