TY  - GEN
AU  - Malhotra, Naresh K.
AU  - Dash, Satyabhusan
TI  - Marketing research: an applied orientation
SN  - 9789332555693 (PB)
U1  - 658.83 MAL-DAS 
PY  - 2018///
CY  - Noida
PB  - Pearson (I) Education Services Pvt. Ltd.
KW  - Marketing research
KW  - Research design
N1  - Includes appendix, notes, photo credits & index
ER  -