TY - BOOK AU - Duggan,William TI - Creative strategy: a guide for innovation: SN - 9780231160520 (hb) U1 - 658.4012 DUG/Cre PY - 2013/// CY - New York PB - Columbia Business School Pub. KW - Creative ability in business KW - Creative thinking KW - Diffusion of innovations KW - Strategic planning N1 - Includes bibliographical references (p. [155]-158) and index ER -