TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing management - 15th ed. (with supplement)
SN  - 9789332557185 (pb)
U1  - 658.8 KOT-KEL 
PY  - 2020///
CY  - Noida
PB  - Pearson (I) Education Services
KW  - Marketing management
N1  - Includes end notes, glossary and index
ER  -