TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
AU  - Goenka, Varun
AU  - Bhattacharjee, Pradeep Kumar
TI  - Marketing Management: Indian Cases
SN  - 9789332587106 (pb)
U1  - 658.8 KOT-KEL (Supl) 
PY  - 2020///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Marketing-Management
KW  - Management, Marketing
N1  - Includes end-notes and references
ER  -