TY  - GEN
AU  - Fanelli, Duke
AU  - Ehrlich, Evelyn
TI  - The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results - 2nd ed
SN  - 9781118065716 (hb)
U1  - 332.10688 EHR-FAN 
PY  - 2012///
CY  - Hoboken
PB  - John Wiley & Sons
N1  - Includes index
ER  -