TY  - GEN
AU  - Kumar, V 
TI  - Marketing research : A global outlook 
SN  - 9789351502487 (pb)
U1  - 658.83 KUM/Mar  
PY  - 2015///
CY  - New delhi
PB  - Sage publication pvt ltd
KW  - Survey research
KW  - Scale development
KW  - Marketing research
N1  - Include index
ER  -