TY  - GEN
AU  - Malhotra,Naresh K.
AU  - Sheth, Jagdish N.
AU  - Wu, Lan
TI  - Legends in Marketing Volume 2: Research Methodology Research Design and Data Analysis
SN  - 9788132105176 (HB)
U1  - 658.80092 MAL/Leg - vol - 2 
PY  - 2011///
CY  - New Delhi
PB  - Sage Publications
KW  - Marketing
ER  -