TY  - GEN
AU  - Mullins, John W.;
AU  - Walker, Orville C.
AU  - Boyd, Harper W.
TI  - Marketing Management: A Strategic Decision-Making Approach
SN  - 9780071101097 (PB)
U1  - 658.8 MUL/Mar 
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill
KW  - Strategic marketing
KW  - Corporate and business strategy
N1  -  include Endnote, Index
ER  -