TY  - GEN
AU  - Malhotra, Naresh K.
AU  - Sheth, Jagdish N.
AU  - Ulgado, Francis M.
TI  - Legends in Marketing Volume 6: International and Cross-cultural Marketing
SN  - 9788132105176 (HB)
U1  - 658.80092 MAL/Leg - vol - 6 
PY  - 2011///
CY  - New Delhi
PB  - Sage Publications
KW  - Marketing
ER  -