TY  - GEN
AU  - Aaker, David A.
TI  - Strategic Market Management 
SN  - 9780470056233 (PB)
U1  - 658.8 AAK/Str 
PY  - 2008///
CY  - New Jersey
PB  - John Wiley & Sons, Inc
KW  - Strategic Analysis
KW  - Organisational Issues
N1  - Include Appendix, Index
ER  -