TY  - GEN
AU  - Shah, Kruti 
TI  - Advertising and Integrated Marketing communication 
SN  - 9781259026058 (pb)
U1  - 659.1 SHA/Adv  
PY  - 2015///
CY  - New delhi
PB  - Mc Graw hill private limited
N1  - Include Appendix index
ER  -