TY  - GEN
AU  - Batra, Rajeev 
AU  - Aaker, David A 
AU  - Myers, John G 
AU  - Swaminathan, Freda 
TI  - Advertising management 
SN  - 9789356065130 (pb)
U1  - 659.1 BAT/Adv 
PY  - 2023///
CY  - New delhi
PB  - Pearson
ER  -