TY  - GEN
AU  - Keller, Kevin Lane 
AU  - Swaminathan, Vanitha 
AU  - Parameswaran, Ambi M G 
AU  - Jacob, Isaac C 
TI  - Strategic brand Management building measuring and managing brand equity 
SN  - 9789353946135 (pb)
U1  - 658.827 KEL/Str  
PY  - 2025///
CY  - Chennai
PB  - Pearson
ER  -