TY  - GEN
AU  - Blech, George E 
AU  - Blech, Michael A 
AU  - Purani, Keyoor 
TI  - Advertising and promotion an integrated marketing communications perspective 
SN  - 9789354600807 (pb)
U1  - 659.1 BEL/Adv  
PY  - 2024///
CY  - Chennai
PB  - Mc Graw hill eduaction private limited
KW  - Marketing communication perspectives
ER  -