TY  - BOOK
AU  - Fleur, Melvin
AU  - Ball-Rokeach, Sandra
TI  - Theories of Mass Communication
SN  - 0582282772
PY  - 1982///
CY  - New York
PB  - Longman
KW  - Mass Media - Social Aspect - History
KW  - Mass Media - Social Aspects - United States - History
ER  -