TY  - BOOK
AU  - Dholakia, Nikhilesh
AU  - Khurana, Rakesh
AU  - Bhandari, Ladbhi
TI  - Marketing Management:Cases and concepts
SN  - 0333902750
PY  - 1998///
CY  - Delhi
PB  - MacMillan India Limited
KW  - Marketing Management
ER  -