TY  - BOOK
AU  - Temporal, Paul
TI  - Branding in Asia : The creation, development and management of asian brands for the global market
SN  - 0471835765
PY  - 2000///
CY  - Singapore
PB  - John Wiley & Sons
KW  - brand name products-case studies
KW  - marketing-case studies
ER  -