TY  - BOOK
AU  - Bearden, William
AU  - Netemeyer, Richard
AU  - Mobley, Mary
TI  - Handbook of marketing scales : Multi-item measures for marketing and consumer behavior research
SN  - 0803951558
PY  - 1993///
CY  - Newbury Park
PB  - Sage Publications
KW  - Marketing research
KW  - Consumer behavior
ER  -