TY  - BOOK
AU  - Drozdenko, Ronald G.
TI  - Optimal database marketing: strategy, development, and data mining 
SN  - 0761923578 (acidfree paper)
PY  - 2002///
CY  - Thousand Oaks, Calif.
PB  - Sage Pub.
KW  - Database marketing
KW  - Electronic commerce
N1  - Includes bibliographical references (p. 383-385) and indexes
ER  -