TY  - BOOK
AU  - Jain, Subhash C.,
TI  - Marketing planning & strategy: casebook 
SN  - 9812542620
PY  - 2004///
CY  - Australia
PB  - Thomson/South-Western College Pub.
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Companion to: Marketing planning & strategy. 6th ed. 2000; Includes bibliographical references
ER  -