TY  - BOOK
AU  - Ries, Al.
AU  - Trout, Jack.
AU  - Temporal, Paul
TI  - The 22 immutable laws of marketing: violate them at your own risk 
SN  - 9814126861
PY  - 2003///
CY  - New York, NY
PB  - HarperBusiness
KW  - Marketing
N1  - Includes index; includes index
ER  -