TY  - BOOK
AU  - Gesteland, Richard R.
TI  - Cross-cultural business behavior: marketing, negotiating, and managing across cultures 
SN  - 8176494747
PY  - 2004///
CY  - New Delhi
PB  - Viva Books Pvt. Ltd.
KW  - Business etiquette
KW  - Export marketing
KW  - Intercultural communication
KW  - Negotiation in business
KW  - National characteristics
N1  - Includes bibliographical references
ER  -