TY  - BOOK
AU  - Jeannet, Jean-Pierre.
AU  - Hennessey, H. David
TI  - Global marketing strategies
SN  - 8177225189
PY  - 2005///
CY  - New Delhi.
PB  - Biztantra
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and indexes. (Indian adaptation)
ER  -