TY  - BOOK
AU  - Ramaswamy, V. S.
AU  - Namakumari, S.
TI  - Marketing management Planning, implementation and control: Global perspective Indian context
SN  - 0333937198
PY  - 2003///
CY  - Delhi
PB  - Macmillan India Ltd.
KW  - Marketing management
N1  - includes bibliography, subject index and name index
ER  -