TY  - BOOK
AU  - Aaker, David A.
AU  - Kumar, V.
AU  - Day, George S.
TI  - Marketing research
SN  - 9971513897
PY  - 2001///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing research
N1  - includes glossary and index
ER  -