TY  - BOOK
AU  - Jobber, David
AU  - Fahy, John
TI  - Foundations of marketing
SN  - 0070612323
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - marketing
N1  - includes glossary, author index, subject index, companies and brand name index
ER  -