TY  - BOOK
AU  - Dranove, David
AU  - Marciano, Sonia
TI  - Kellogg on strategy
SN  - 0471478555
PY  - 2005///
CY  - New Jersey
PB  - John  Wiley & Sons
KW  - Strategic planning
KW  - case studies
N1  - includes index
ER  -