TY  - BOOK
AU  - Trout, Jack.
AU  - Rivkin, Steve,
TI  - Differentiate or die: survival in our era of killer competition 
SN  - 8186852913
PY  - 2002///
CY  - Chennai
PB  - East West Books (Madras) Pvt. Ltd.,
KW  - Marketing
KW  - Advertising
KW  - Brand name products
KW  - Competition
N1  - Includes bibliographical references (p.213-217) and index
UR  - http://www.loc.gov/catdir/bios/wiley041/99059991.html
UR  - http://www.loc.gov/catdir/description/wiley032/99059991.html
ER  -