TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald.
TI  - Integrated advertising, promotion & marketing communications
SN  - 8120324501
PY  - 2004///
CY  - New Delhi.
PB  -  Prentice Hall
KW  - Communication in marketing
KW  - Advertising
N1  - Includes bibliographical references and indexes
ER  -