TY  - BOOK
AU  - Kumar, Nirmalya.
TI  - Marketing as strategy: understanding the CEO's agenda for driving growth and innovation 
SN  - 0670057894
PY  - 2004///
CY  - New Delhi.
PB  - Penguin Viking
KW  - Marketing
KW  - Strategic planning
N1  - Includes bibliographical references (p. [247]-258) and index
ER  -