TY  - BOOK
AU  - Shainesh, G.
AU  - Sheth, Jagdish N.
TI  - Customer relationship management: A strategic perspective
SN  - 1403928622
PY  - 2006///
CY  - Delhi
PB  - Macmillan India Ltd.
KW  - customer relationship management
N1  - includes references and index
ER  -