TY  - BOOK
AU  - Gupta, Vipin
AU  - Gollakota, Kamala
AU  - Srinivasan, R.
TI  - Business policy and strategic management: concepts and applications
SN  - 81203232447
PY  - 2007///
CY  - New Delhi
PB  - Prentice Hall of India
N1  - includes index
ER  -