TY  - BOOK
AU  - McDonald, Malcolm
AU  - Dunbar, Ian
TI  - Market Segmentation: How to do it How to profit from it
SN  - 8131207633
PY  - 2004///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Segmentation
N1  - Includes Index
ER  -