TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald
TI  - Integrated Advertising, Promotion, and  Marketing Communications
SN  - 8120324501
PY  - 2006///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Advertising
KW  - Marketing Communications
N1  - Includes Credits, Name Index and Subject Index
ER  -