TY  - BOOK
AU  - Wasserman, Dick.
TI  - That's our new ad campaign-- ?: a handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads 
SN  - 0669276685 (alk. paper)
PY  - 1988///
CY  - Lexington, Mass.
PB  - Lexington Books
KW  - Advertising campaigns
KW  - Evaluation
N1  - Includes bibliographies and index
ER  -