TY  - BOOK
AU  - Hammond, James
TI  - Branding your business : promoting your business, attracting customers and standing out in the market place
SN  - 0749454695
PY  - 2008///
CY  - London
PB  - Kogan Page Limited
KW  - Branding (Marketing)
KW  - Management
KW  - Consumer behavior
KW  - Brand name products
KW  - Psychological aspects
KW  - Senses and sensation
KW  - Communication in marketing
N1  - At head of title: The Sunday times; Includes bibliographical references (p. [247]-249) and index
UR  - http://www.loc.gov/catdir/toc/fy0804/2007047429.html
UR  - http://www.loc.gov/catdir/enhancements/fy0835/2007047429-b.html
ER  -