TY  - GEN
AU  - Kotler, Philip
AU  - Keller, Kevin
AU  - Jha, Mithileshwar
AU  - Koshy, A.
TI  - Marketing management - 14th ed
SN  - 9788131767160(pb)
U1  - 658.8 KOT/Mar 
PY  - 2013///
CY  - Delhi
PB  - Pearson Education
N1  - Includes endnotes, Glossary and index
ER  -