TY  - GEN
AU  - Srinivasan, R.
TI  - Case studies in marketing: the Indian context
SN  - 9788120349964(pb)
U1  - 658.8 SRI/Stu 
PY  - 2014///
CY  - Delhi
PB  - PHI Learning Pvt. Ltd
KW  - Marketing
KW  - International marketing
KW  - Services marketing
N1  - Includes Appendix
ER  -