TY  - GEN
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
AU  - Chatterjee, Jayanta
TI  - Services marketing: people, technology, strategy
SN  - 9788131759394(pb)
U1  - 658.8 LOV/Ser 
PY  - 2016///
CY  - Noida
PB  - Pearson Education
KW  - Services marketing
N1  - Includes glossary and index
ER  -