TY  - GEN
AU  - Batra, Rajeev
AU  - Myers, John G.
AU  - Aaker, David A.
TI  - Advertising management - 5th ed
SN  - 9788177588507(pb)
U1  - 659.1 BAT/Adv 
PY  - 2006///
CY  - Noida
PB  - Pearson Education
N1  - Includes index
ER  -