TY  - GEN
AU  - Lal, Rajiv
AU  - Quelch, John A.
AU  - Rangan, V. Kasturi
TI  - Marketing management : text and cases
SN  - 9780070603950(pb)
U1  - 658.8 LAL/Mar 
PY  - 2012///
CY  - New Delhi
PB  - Tata McGraw Hill Education Pvt. Ltd
N1  - Includes index
ER  -