TY - BOOK AU - Costa, Janeen AU - Bamossy, Gary TI - Marketing in a Multinational World : Ethnicity, Nationalism, and Cultural Identity SN - 0803953283 PY - 1995/// CY - London PB - Sage Publications KW - Marketing - Social Aspects KW - Communication in Marketing - Social Aspects KW - Intercultural Communication KW - Consumer Behaviour - Cross Cultural Studies KW - Ethnicity Cross Cultural Studies ER -