TY  - BOOK
AU  - Rangan, V.
AU  - Shapiro, Benson
AU  - Moriarty, Rowland
TI  - Business Marketing
SN  - 025616911X
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Marketing-Management
KW  - Product Management
KW  - Industrial Marketing-Management
KW  - Marketing-Management-Cases Studies
ER  -