TY  - BOOK
AU  - Zeithaml, Valarie
AU  - Bitner, Mary
TI  - Services marketing : Integrating customer focus across the firm
SN  - 0070530424
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Service industries - marketing
KW  - Customer services
ER  -