TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
AU  - Keh, Hean
TI  - Services marketing in Asia : Managing people, technology and strategy
SN  - 0130605662
PY  - 2002///
CY  - Singapore
PB  - Prentice Hall
KW  - Services marketing
ER  -