TY  - BOOK
AU  - Lal, Rajiv
AU  - Quelch, John A.
AU  - Rangan, V. Kasturi
TI  - Marketing management: Text and cases
SN  - 0070603952
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Co. Ltd.
KW  - marketing management
N1  - includes index
ER  -